Let’s face it,
Creating and posting daily on Instagram is like a year-round self-imposed group project on steroids. You’re the planner, editor, writer, on-screen talent, creative director, and sometimes even coffee runner. I do enjoy creating content, but there was a time when I spent more time trying to figure out what to post than posting.
To combat burnout, I chose to take action and do something fun.
Gone are the days when I would create a reel 10 minutes before posting, edit on a 4% battery, and eat in between drafts. But now, I batch everything out in 2–3 days and hang out the rest of the week.
Here’s how I batch-create content and stay sane while doing it:
Begin with a brain dump, not a creative brief
Every Sunday, I go to my Notion page, “chaotic ideas at 2 a.m.,” and dump. There is no strategy, and you don’t need to be an artist or designer to do this; sometimes, just showing up is enough.
Group & theme your content
Once the crazy is out, I slam them into these three buckets.
- Relatable reels creator
- Helpful stuff (tools I use, growth hacks, behind-the-scenes)
- Personal/feel-good (examples, stories, book recommendations, inspirational carousels)
This structure helps me ensure that I’m not scrambling and posting for the sake of posting. I’m crafting a cohesive narrative from day to day throughout the week.
Batch Create — make it flexible
Batch Creating can create a lot; it can be the highest-possible-impact way.
Day 1 – Shoot day: Hair/makeup/wardrobe, lighting, stand setup, audio check, lip-sync practice, and going through TikTok trends.
Day 2 – Edit + caption + schedule day CapCut + Notion + Preview App = content creator power trio.
What’s living up my life right now: getting 3–4 reels filmed in a row when my hair is still done. There’s no need to jump around state to state or race the sun across the country daily.
Leave room for random creativity
Batching may sound robotic, but it’s not. It’s about having freedom and time for yourself. Sometimes, I am guilty of following the trends and following what others do just to be on the loop, but in the long run, it never works. It only reduces your credibility. So leave some room for the creative side of you to pop, now and then, so that it looks realistic.
Batching takes care of that foundation, and then I can add spontaneity when I choose to.
Take time to look back
Every Sunday night, I reflect:
So what was successful this week?
What failed and for what reason? Was I happy while producing it?
I adjust if it starts to feel like a work-for-hire gig that I need to go through because I’d much rather build at a slower pace and enjoy myself than fizzle out in a quest for perfection.
And most importantly-
You can batch evergreen content and still be that spontaneous, in-the-moment content creator. Surprise, surprise—authenticity isn’t the opposite of planning ahead. It’s about making room for happiness.
Your turn: Have you ever worked in batches with your content? Or are you more of a “post-what-I-think” type of content creator?
Until next time, batch smart, sleep smarter.