Today, with how quickly Instagram moves, it’s not enough to slap up some pretty pictures. You need strategy, consistency, and the right tools to simplify your life. Be it with style guides, uplifting messages, or documenting life’s recurring moments, we recognise the magic in how influencers leverage cost-effective products to enhance their work.
It’s easy to get burnt out when working alone, so using tools to achieve the most impact with the least effort is essential.
All content creators should use five easy, free tools:
These help to plan, design, edit, and grow your page.
Canva– your design bestie
Imagine creating time-saving, pre-made posts for your feed in just a few minutes, and having an entire library of templates and designs that give you creative freedom. That’s Canva in a nutshell.
It’s a set of compelling styles, layouts, fonts, illustrations, and even pre-made stickers that’s simple to customize. Canva also has a vast library of stock photos readily available for use on your designs.
CapCut – the easy reels editor
I spent hours editing every video in different apps, which led me to try this video editor. The difference has been incredible. It’s now my secret weapon for producing viral reels. It’s super intuitive, allowing you to learn and craft your video. It lets you cut down video clips, introduce background music, and auto-generate captions in fun and flashy fonts.
It also lets you know the secret to making those smooth fly-through transitions from your phone.
Preview App – for planning your grid
Unlike other tools, this one allows you to preview your future posts without waiting until they are published to your profile. You can drag and drop your posts to preview them.
You can pre-write your captions and hashtags and schedule all of your posts in advance. This can help you identify which posts are doing a good job and which may need a refresh.
Notion – for brain dump & ideas
It functions as a digital corkboard, too, my personal favorite. It’s like a magic tool in how it helps me outline and structure my ideas, efficiently reminding me what I should be doing, what I need to plan for, and how much time I can save if I get my act together and do X sooner rather than later.
From custom templates and trackers to keep your brand collabs on track and plan your content calendar, to save your 2 am random thoughts — it’s all in there. The most exciting part is that you can make it your own.
Snapseed – your photo editing sidekick
Those days are over with Photoshop. Snapseed is a potent tool and easy to use when it comes to editing your photos. Whether you need to repair the light, make your colours more vibrant, or even blur the chaos of your home office, we can help!
There’s a very nifty healing tool to remove your photo bombs or unexpected t-shirt stains, which is cool. Honest to goodness, if you can avoid checking these boxes during a shoot, you can get one gorgeous shot right out of the box! An absolute game-changer
It’s simple, free, and takes your photos to the next level.
You can create something extraordinary with Canva, CapCut, Preview, Notion, and Snapseed in your toolkit!